Italian people love sports. Actually, a few people really practice sports, all the others pretend to be professional coaches, revealing their foolproof secret for winning the Serie A, while gesturing with a pink newspaper in their hands.
Whoever says that pink is a colour for women or children is wrong. At least in Italy. Italian people love to read La Gazzetta dello Sport, the most popular sports daily paper, which happens to be pink. Right, the famous macho Italian Latin lovers, meet up in the Italian piazza’s and talk excitedly about calcio, Italian football, sometimes raising their voices, usually waving pink papers in the air.
There’s a proverb saying that Italians are a nation of 60 million football managers. Everyone has their own opinion about tactics, and the day after, only then, they all know why a team lost and what the coach should have done to avoid the catastrophe. This has been happening all over the country, every day since 1896, when the first modern Olympic Games took place in Athens and La Gazzetta was born in Milano.
The reason why La Gazzetta dello Sport is pink is still a mystery to many, I suspect because it is hard for Italians to admit that the idea was French. Before turning pink, La Gazzetta was white or light green. It was only in 1899 that the Milanese sports paper became pink, inspired by the colour of the French Journal de Sport. Italian people love it and they will never change it.
La Gazzetta dello Sport in 1908 sponsored the first Giro d’Italia, the professional cycling contest, swiftly putting the Giro in competition with the famous rival, the Tour the France. The ciclista ranking first during the Giro has the honour of wearing the maglia rosa, the pink jersey.
The choice of the pink colour had a strong impact on Italian pop culture. Even the muscular Mussolini’s regime, which imposed sober white pages to the Gazzetta, wasn’t able to stop it from turning pink again after the collapse of the dictatorship. From the morning cappuccino until the aperitivo in the evening, Italian people love to chat about their preferred national sport: talking about football rather than football itself, reading La Gazzetta dello Sport.
Related words Italian people love
- Quotidiano – Daily paper
- Edicola – News stand
- Inchiostro – Ink
- Carta – Paper
- Titolo – Title
- Pubblicità – Advertisement
- Campionato – Series
- Squadra – Team
- Allenatore – Coach
- Giocatore – Player